Fuji Heavy Industries is Changing Its Name to Subaru Corporation
Fuji Heavy Industries (FHI) is changing its official name to Subaru Corporation starting next year.
The company held a meeting of its Board of Directors and has decided to change the company name to Subaru Corporation taking effect from April 1, 2017. According to FHI, the implementation of the name change is subject to shareholder approval for amendments to the Company’s Articles of Incorporation at the 85th General Meeting of Shareholders scheduled for June 28, 2016.
FHI was originally the Aircraft Research Laboratory and after a number of reorganizations, its current name was established in 1953. Since then, FHI has expanded its businesses to range from aerospace and industrial products segments to its primary business of manufacturing Subaru automobiles, which began in 1958.
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Today, the Subaru automotive business operates in more than 90 countries worldwide and the Japanese automaker expects to sell more than one million vehicles for the fiscal year ending March 2017. It will be the first time in the company’s history it has sold over one million units in a fiscal year.
FHI said that it is taking the opportunity of the 100th anniversary of the 1917 founding of Nakajima Aircraft to change its long-familiar name to unify it with its famous brand name. The goal is to further accelerate its efforts to enhance the Subaru brand.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Frankly, this makes a lot of sense. I wonder why it took them so long to make the change?