Genesis Performance Cars Won't Wear 'N' Badge

Stephen Elmer
by Stephen Elmer

When Genesis reveals its new performance cars, they won’t be wearing the ‘N’ badge that will be found on Hyundai’s sports machines.

Hyundai’s new ‘N’ division has been tasked with turning up the heat on both Hyundai and Genesis vehicles, but while Hyundai’s cars will wear the N badge, Genesis will have a different name for its lineup of corner carvers.

The head of N Division, Albert Biermann, still isn’t sure what Genesis is going to call its performance brand, though it won’t simply be N.

SEE ALSO: Hyundai’s Genesis Lineup Expands with Twin-Turbo G80 Sport

“We’re still setting up the whole Genesis brand, and that has an impact on how we create the high-performance lineup, the order in which things happen,” Biermann told Car and Driver. “We’re in the discussion right now, but I couldn’t tell you which model will be the first with a high-performance application yet. It’s still too early.”

The first Genesis performance model is rumored to be a BMW M4 fighter that will use a turbocharged six-cylinder engine.

[Source: Car and Driver]

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Stephen Elmer
Stephen Elmer

Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>

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 5 comments
  • Smartacus Smartacus on Jun 03, 2016

    howzbout Genesis esse esse?

  • Chris Arella Chris Arella on Jun 03, 2016

    I call b/s on them not telling which car would be released first. A roadmap was leaked recently on thekoreancarblog dot com which listed out their plan for vehicle releases: 2015 G90 Large Luxury Sedan 2017 G80 Mid Luxury Sedan & G70 Near Luxury Sedan 2018 Mid Luxury SUV 2020 Near Luxury SUV & Near Luxury Sport Coupe

    • See 2 previous
    • Kyle Kyle on Jun 09, 2016

      The key point is the last sentence "Its still too early." - They KNOW which cars will get the performance model and I'm sure you can deduce which car it will be based on from the road map. Otherwise, Mr. Biermann is in no position to release details at the moment until he gets the green light from upper management.

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