When Genesis reveals its new performance cars, they won’t be wearing the ‘N’ badge that will be found on Hyundai’s sports machines.
Hyundai’s new ‘N’ division has been tasked with turning up the heat on both Hyundai and Genesis vehicles, but while Hyundai’s cars will wear the N badge, Genesis will have a different name for its lineup of corner carvers.
The head of N Division, Albert Biermann, still isn’t sure what Genesis is going to call its performance brand, though it won’t simply be N.
“We’re still setting up the whole Genesis brand, and that has an impact on how we create the high-performance lineup, the order in which things happen,” Biermann told Car and Driver. “We’re in the discussion right now, but I couldn’t tell you which model will be the first with a high-performance application yet. It’s still too early.”
The first Genesis performance model is rumored to be a BMW M4 fighter that will use a turbocharged six-cylinder engine.
[Source: Car and Driver]
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