Top 5 Most Popular Car Brands for Millennials
Millennials don’t seem to be interested in the same cars as their parents.
According to data from IHS Automotive, the Subaru WRX has the highest mix of millennial buyers overall, with over 25 percent of its owners between the ages of 18 to 34. Acura is also getting interest from younger shoppers, as the ILX is the most popular luxury subcompact among millennials, beating the Audi A3 and Mercedes-Benz CLA.
But which brands have the most millennial buyers? You might be surprised at some of the answers.
The fifth-most popular brand with millennials is Jeep, where 13.4 percent of its sales are made by buyers under the age of 35.
As the only German automaker on the top 5 list, 14 percent of Volkswagen’s sales went to millennials, according to IHS Automotive.
Mazda is zoom-zooming its way into young buyers’ hearts, with the Japanese automaker coming in third place with 15.2 percent of its sales going to those between 18 to 34.
Perhaps the most surprising automaker on the list, younger buyers account for 15.3 percent of Mitsubishi sales.
And the most popular automaker among millennials isn’t Chevrolet or Ford, but Dodge. Last year, 15.8 percent of its sales went to buyers 18 to 34. It’s a surprise, considering Dodge is killing off its compact Dart, which leaves some rather boring cars for young shoppers to choose from.
Discuss this story on our Subaru WRX Forum
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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