Ferrari Will Celebrate 70th Anniversary in Style
Ferrari set to unleash 350 special edition cars throughout its lineup to celebrate its 70th anniversary
Last year, the Italian automaker revealed that it would boost production 30 percent by 2019, causing some concerns about the brand’s exclusivity. It seems in a way, Ferrari wants to address those possible issues with limited, special edition models and will do so in a big way. According to Autocar, Ferrari will produce and deliver 350 unique cars as part of its 70th anniversary, an announcement that was made to 100 owners and collectors who competed in the Ferrari Cavalcade in Venice, Italy last weekend.
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Ferrari’s marketing and commercial boss, Enrico Galliera, confirmed the news, saying that the entire team at Maranello “went back through the 70-year history of the company and tried to identify the most iconic cars of the past in the history of the company, the most iconic exteriors, the most iconic interiors.” It then selected 70 of the most iconic cars of its past, and those have inspired the special edition models.
It appears that special edition models will be offered across Ferrari’s entire product range, possibly meaning 70 units per model: California T convertible, 488GTB, 488 Spider, F12berlinetta and GTC4Lusso.
Expect to see what Ferrari has up its sleeves at the 2016 Paris Motor Show this October.
[Source: Autocar]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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