Aston Martin DB11 Makes First US Appearance This Week

Jason Siu
by Jason Siu

The Aston Martin DB11 will make its U.S. debut at the 2016 Monterey Car Week.

For this year’s festivities, Aston Martin will open the doors to “Aston Martin On Ocean,” a one-of-a-kind brand experience store that will spearhead the company’s presence in Monterey. The pop-up store will be based in a prime location off Ocean Avenue in the heart of downtown Carmel and will be open from Wednesday, August 17 until Saturday, August 20. The unique store will provide guests insight into the brand with a series of on-site interactive demonstrations showing how the Aston Martin designs and builds its sports cars.

Within the store, Aston Martin will proudly display its “DB” lineage, including the iconic DB5 and James Bond’s DB10 used in the film Spectre. Visitors will also be able to take the DB11 on a virtual test drive.

2016 Monterey Car Week Coverage

“Pebble Beach is always a highlight on the calendar for Aston Martin. The event has such a rich history and we are delighted to be able to share some of our own rich history via this incredible brand experience centre,” said Aston Martin president and CEO Dr. Andy Palmer. “Aston Martin is a company of car lovers. We are passionate about our brand and the sports cars we produce. Everything we do is for the love of beautiful; beautiful cars, beautiful proportions, beautiful authentic materials – beautifully hand-crafted art. Pebble Beach is an incredible celebration of the automobile so what better place for us to showcase Aston Martin. I hope that everyone who comes along to see us will leave with a true sense of the Aston Martin ethos and spirit.”

Discuss this story on our Aston Martin Forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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