Ram's Latest Ads Are Hilarious Late Night Infomercials
Ram is shining the spotlight on the 12,000-pound winch found on the 2017 Ram Power Wagon.
The American automaker released two new commercials starring the Winch It Brothers, who live to winch. The ads play out like cheesy late night infomercials, but it works so well with all the outlandish stunts the two pull off – no pun intended.
SEE ALSO: New Ads Feature a Ram Casually Towing a Church
And for even more entertainment value, the second ad that you can watch below, is a scene everyone can relate to. It goes to show there’s no problem too big or too small for the 2017 Power Wagon, even if it’s an obnoxious sports car driver.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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They're lucky if Toyota don't sue em for that "boy, what a feeling" jump at the end of the first one. They're lucky if they don't turn people away with the implied approval-hunger overtones in the second one.