AutoGuide Answers: Watch Our Favorite Car Commercials

Sami Haj-Assaad
by Sami Haj-Assaad

The biggest casualty of cable cutting is commercials, and while that has some positive elements, we’ll miss seeing our favorite cars presented in creative and clever ways.

Here’s what our editors and contributors said when we asked them about their favorite car commercials.

Jodi Lai, Editor-in-Chief

While the best car commercials are usually the funny ones ( for example, I love this Audi/t-rex one), I recently saw this Toyota commercial that I had to pause because I needed a break to get some crying done. This commercial hits the right notes: released close to Father’s Day, it sends a powerful message, tells a good story about the product in a way that wasn’t too in your face (until the somewhat jarring ending), and was sentimental without being cheesy or forced.

Jonathan Yarkony, Director of Editorial

While there are hundreds of car commercials out there that have made me laugh and cry and want to buy something (RIGHT NOW!), there is one that sticks in my mind above all others. As a dad, a Star Wars fan, and a child at heart, Volkswagen’s The Force works for me on so many levels. The iconic music, an amazing costume (I never had cool costume like that when I was a kid!), the child’s total immersion, the clever pose showing his disappointment that his mom would be SO obvious sliding the sandwich over, completely ignoring his dad’s expectation of a hug (I know that feeling), and the surprise when his Jedi trick actually works. I could watch this commercial a million times and never get sick of it. This isn’t the only VW commercial that sticks as one of the greatest, as the My Fast and Unpimp My Ride campaigns were both easily in my Top 10 along with Dodge’s Ron Burgundy series.

Stephen Elmer, Managing Editor,

While Bob Seger’s Like a Rock campaign for the Chevy Silverado comes to mind (who doesn’t love a little Silver Bullet Band), I have to go with Ram’s Winch It! series. It follows two brothers bound on winching everything, whether necessary or not, leading to some serious laughs. And considering the Power Wagon is the only stock vehicle to offer a winch as standard equipment, it’s safe to say it is a feature worth highlighting.

Craig Cole, Detroit Bureau Chief

One of the best automotive commercials of all time, nay, one of the greatest advertisements ever conceived is Honda’s The Cog, a two-minute audio-visual masterpiece pushing the European Accord. This Rube Goldberg-inspired piece is simply awe inspiring.

And it was so good, the company’s Canadian arm evidently decided to follow up with a much shorter spot persuading owners to use genuine Honda parts. The result is hilarious.

BONUS: We can’t forget about this awful Mitsubishi Eclipse ad from a decade and a half ago with the woman having a seizure in the passenger seat.

Jason Siu, News Editor

My favorite car commercial is one that’s banned. The majority of the ad is just a toad discussion about froggy stuff like secretions and stuff. It somehow manages to segue into the toads talking about a vehicle that’s coming down the road in their direction. In the lovable Australian accent, one of them believes they should get off the road at which time the other says they have plenty of time because, “It’s only a four cylinder…four-cylinder, not powerful!”

And with that, those become famous last words for one of the toads. Ford’s point? Its EcoBoost engines offer six-cylinder performance from a four-cylinder engine.

Michael Accardi, GM Inside News

The most stereotypical Italian commercial EVER.

Samuel McEachern, News Editor

I love Mercedes’ active suspension commercial with the chicken for a number of reasons. First of all, it’s a brilliant way to demonstrate the technology. More so, it’s an example of the weird sense of humor of Germans. It’s also just fun to watch the chicken’s head stay still as its body moves to the beat. It’s clever, funny, weird and surprisingly effective.

Sami Haj-Assaad, Features Editor

Maybe the shattering glass is cliche but the sound that the Lexus LFA makes is really unexpected. While I may be one of the biggest LFA fans out there, it’s all spurred by the first time I heard one of these Lexus supercars, which can possibly be the best sounding vehicle ever made. Listen to the commercial and try to tell me otherwise.

Sami Haj-Assaad
Sami Haj-Assaad

Sami has an unquenchable thirst for car knowledge and has been at AutoGuide for the past six years. He has a degree in journalism and media studies from the University of Guelph-Humber in Toronto and has won multiple journalism awards from the Automotive Journalist Association of Canada. Sami is also on the jury for the World Car Awards.

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