Mercedes-Benz has announced its vehicles will star in the upcoming Justice League movie.
It’s become a bit of an interesting battle, seeing which automaker ends up starring in the major superhero movies in recent years. Audi has been heavily featured in various Marvel films, with Acura sneaking in from time to time. Those who watch Marvel’s Agents of S.H.I.E.L.D. regularly see Lexus vehicles on their television screen. And now we know Mercedes-Benz will be featured in DC’s next major movie.
Joining Batman, Wonder Woman, Aquaman, Cyborg, and the Flash on the big screen will be the new Mercedes-Benz E-Class Cabriolet, Mercedes-Benz AMG Vision Gran Turismo, and the G-Class 4×4 Squared. The German automaker is also preparing a marketing campaign around the film’s theatrical release, including a 30-second TV commercial, print, online, and OOH advertising. On social media, there will be six exclusive digital comic stories for Mercedes-Benz’s Instagram channels, developed in cooperation with DC’s Custom Creative Studio.
The E-Class Cabriolet will be driven by Diana Prince, better known as Wonder Woman. And Bruce Wayne’s vehicle of choice? Never one to be subtle, it’s the Vision Gran Turismo, which Mercedes says has received a new interior developed for the film.
“With JUSTICE LEAGUE, we found the perfect partner to highlight our current vehicles as well as communicate the fascination of our brand. The E-Class Cabriolet is a natural fit for Wonder Woman,” says Dr. Jens Thiemer, vice president Marketing Mercedes-Benz Cars. “And who other than Bruce Wayne, aka Batman, would be more inclined to drive a car like the Mercedes-Benz AMG Vision Gran Turismo? We are therefore very excited to partner with Warner Bros. Pictures on this much-anticipated movie as we reach out to as many people as possible with a creative and innovative campaign.”
Discuss this story on our Mercedes-Benz Forum