This is the Lamborghini Aventador S Roadster 50th Anniversary Japan

Sam McEachern
by Sam McEachern

This year marks the 50th year since Lamborghini first began selling its cars in Japan.

The Italian manufacturer has marked the special occasion with the debut of the Aventador S Roadster 50th Anniversary Japan. Limited to just five units, the special edition Aventador S Roadsters will each feature different exterior and interior colors and contents. Each car will be inspired by one of the five natural elements of Japanese culture: water, earth, fire, wind, and sky.

The cars will feature special fading effects in the paint meant to evoke the element it is inspired by. In the case of the water Aventador S Roadster, the blue exterior paint fades to black. Lamborghini says the artisan paintwork required 170 hours of labor for each vehicle, and the contribution of 10 paint specialists. The interiors will comprise Nero Ade black leather and Nero Cosmus black Alcantara, along with unique seat embroidery, and stitching that fades in the same fashion as the exterior color. A hexagonal carbon fiber plate with the Japanese symbol of the car’s elemental namesake adorns the cabin as well.

SEE ALSO: 2017 Lamborghini Aventador S Track Test

“On the occasion of this important anniversary for our brand in Japan, I wish to thank our Japanese customers for their support over the years and their strong bond with our marque,” said Lamborghini chairman Stefano Domenicali. “Thanks to them, Japan has now become our second most important market worldwide in terms of cars sold. And with the arrival of the Urus in 2018, we predict further unprecedented success in this country.”

The special edition Aventador S Roadster was unveiled on “Lamborghini Day 2017” in Tokyo. Held at The Prince Hotel, the event saw downtown Tokyo become swarmed by over 80 Lamborghinis for a Concours d’Elegance show with judging. The winner of the show was a 1976 Countach LP400, which beat out the Miura SV that was recently restored by Lamborghini’s Polo Storico vintage division.

Discuss this story on our Lamborghini forum.

Sam McEachern
Sam McEachern

Sam McEachern holds a diploma in journalism from St. Clair College in Windsor, Ontario, and has been covering the automotive industry for over 5 years. He conducts reviews and writes AutoGuide's news content. He's a die-hard motorsports fan with a passion for performance cars of all sorts.

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