Honda is Heading to Vegas With Cute, Yet Scary Robots

Jason Siu
by Jason Siu

Honda is set to unveil its new 3E Robotics Concept at the 2018 Consumer Electronics Show (CES).

The 3E stands for “Empower, Experience, Empathy” and aims to demonstrate a range of experimental technologies engineered to advance mobility and make people’s lives better, said Honda. The advanced robotic concepts is Honda’s vision of a society where robotics and AI can assist people in various situations, such as disaster recovery, recreation, and learning from human interaction so they can become more helpful and empathetic.

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Four robots in total will debut at CES 2018. The 3E-A18 is a companion that shows compassion to humans with a variety of facial expressions, while the 3E-B18 is a chair-type mobility concept that’s designed for casual use in indoor or outdoor spaces. Then there’s the 3E-C18, a miniature electric mobility concept with multi-functional cargo space. Lastly, the 3E-D18 is an autonomous off-road vehicle concept with AI designed to support people in a broad range of work activities.

Joining the 3E Robotics Concept at CES will be Honda’s Mobile Power Pack World, a battery exchange concept that can store and charge mobile battery packs.

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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 1 comment
  • Jonny_Vancouver Jonny_Vancouver on Dec 11, 2017

    No no, they're just cute. The first three remind me of Wall-E, the last one just looks like an ATV, but it's still cool "autonomous off-road vehicle concept with AI" very cool.