Maserati Levante Helps Set a New Guinness World Record

Jason Siu
by Jason Siu

Jamie Barrow has broken his own Guinness World Record with help from the Maserati Levante.

Known as Britain’s fastest snowboard, Jamie Barrow and the Maserati Levante now hold the Guinness World Record for fastest speed on a snowboard being towed by a vehicle. Barrow previously broke the same record in February 2016 when he reached a speed of 62.06 mph (99.87 km/h), but felt he could go even faster with better conditions. So Barrow set off on the frozen lake of St. Moritz with the Maserati Levante leading the way, a much faster and more powerful vehicle than the Mitsubishi ASX used on his last record-setting run.

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The Levante was fitted with Pirelli Scorpion Winter tires, special studded tires that have 474 studs per tire and are 0.15 inch (4mm) long for the best possible grip on the frozen lake. The very first out run recorded on February 19, 2018 was 94.18 mph (151.57 km/h) and due to the Guinness World Record stipulation, a return run was required. That run was recorded at 91.79 mph (147.72 km/h). The two runs were then averaged to give the final Guinness World Record speed of 92.99 mph (149.65 km/h).

“What a fantastic effort from Jamie to break the World Record. As soon as we spoke to him about this attempt, we knew it was something we had to be involved with,” said Jacob Nyborg, head of marketing for Maserati. “The new Maserati Levante SUV has performance at its heart, so this was the perfect way to show its off-road capabilities, while helping Jamie break a new Guinness World Record. We are excited to see what the future holds for Jamie and hope we can help him reach even greater speeds in the future – what an incredible athlete.”

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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