Maserati Levante Helps Set a New Guinness World Record

Jamie Barrow has broken his own Guinness World Record with help from the Maserati Levante.

Known as Britain’s fastest snowboard, Jamie Barrow and the Maserati Levante now hold the Guinness World Record for fastest speed on a snowboard being towed by a vehicle. Barrow previously broke the same record in February 2016 when he reached a speed of 62.06 mph (99.87 km/h), but felt he could go even faster with better conditions. So Barrow set off on the frozen lake of St. Moritz with the Maserati Levante leading the way, a much faster and more powerful vehicle than the Mitsubishi ASX used on his last record-setting run.

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The Levante was fitted with Pirelli Scorpion Winter tires, special studded tires that have 474 studs per tire and are 0.15 inch (4mm) long for the best possible grip on the frozen lake. The very first out run recorded on February 19, 2018 was 94.18 mph (151.57 km/h) and due to the Guinness World Record stipulation, a return run was required. That run was recorded at 91.79 mph (147.72 km/h). The two runs were then averaged to give the final Guinness World Record speed of 92.99 mph (149.65 km/h).

“What a fantastic effort from Jamie to break the World Record. As soon as we spoke to him about this attempt, we knew it was something we had to be involved with,” said Jacob Nyborg, head of marketing for Maserati. “The new Maserati Levante SUV has performance at its heart, so this was the perfect way to show its off-road capabilities, while helping Jamie break a new Guinness World Record. We are excited to see what the future holds for Jamie and hope we can help him reach even greater speeds in the future – what an incredible athlete.”

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