What to Expect at the 2018 Geneva Motor Show

Jason Siu
by Jason Siu

The 2018 Geneva Motor Show opens its doors to the press on March 6.

Each year, the Geneva Motor Show plays host to numerous world premieres and over the years, the show has developed a reputation for supercars and hypercars. This year will be no different, with several highly anticipated cars making their debut, including a race concept previewing the Toyota Supra’s successor. Other cars have already been introduced online, but Geneva will be the first time AutoGuide.com will get to see them up close and personal.

Here’s what we’re expecting to see from the 2018 Geneva Motor Show.

Aston Martin

Aston Martin has already revealed its lineup for this year’s Geneva Motor Show, but the company’s CEO is teasing that it may have a surprise or two. But even if it doesn’t, the British automaker will have the all-new Vantage on display, making its auto show debut. Joining it will be a pair of DB11s, a coupe and a convertible, as well as the Vantage GTE race car and Aston Martin Red Bull’s Formula 1 car.


The new Audi A6 will debut in Geneva, and the German automaker has released a small teaser for the new luxury sedan. Expect the BMW 5 Series and Mercedes-Benz E-Class competitor to borrow styling cues from the Audi A8. Rumor has it that Audi will also unveil its E-Tron, an all-electric crossover.


Bentley will display the brand’s first electrified model, a plug-in hybrid version of the Bentayga featuring the same hybrid powertrain found in the Porsche Cayenne S E-Hybrid. The Bentayga V8 will also be on display, making its first auto show appearance.


BMW has already shown off the upcoming 8 Series with a concept, and now it’s time for the German automaker to preview the high-performance M8 with a concept. The second-generation BMW X4, which has already been introduced, will also be present.


Ferrari didn’t bother waiting until Geneva to show off the new 488 Pista, the Italian automaker’s most powerful V8-powered car yet. Sporting 710 horsepower, the 488 Pista is powered by a 3.9-liter twin-turbo V8 engine that also has 567 pound-feet of twist. We can’t wait to see this magnificent machine in the metal.


Hyundai will roll out the all-electric Kona in Geneva, along with the new Santa Fe that it recently unveiled. Crossovers are becoming a huge part of Europe’s market, so it’s no surprise Hyundai is doubling down. The Korean automaker will also unveil a new concept car at the show.

ALSO SEE: Hyundai Kona Electric Debuts With 298 Miles of Driving Range


Jaguar has already confirmed the I-Pace will make its debut at the 2018 Geneva Motor Show, set to compete with the Tesla Model X and the upcoming Audi E-Tron. So far, the only detail Jaguar has confirmed about its first-ever electric vehicle is that it will charge from zero to 80 percent in approximately 45 minutes.

Land Rover

Land Rover will bring a new SVO project to Geneva, called the Range Rover SV Coupe. The limited edition, two-door SUV will focus on an ultra-luxurious interior and is expected to be powered by a 5.0-liter V8 engine with around 550 hp.


Yet another crossover will make its worldwide debut in Geneva, this one from Lexus. The production version of the UX will be an all-new compact crossover for the brand, becoming the fifth member in its lineup of utility vehicles. Geneva will also host the European premiere of the three-row RX L, as well as the LF-1 Limitless Concept that debuted in Detroit earlier this year.


We have already been fascinated with the McLaren Senna for months now, and Geneva will be the first time we will get to see it in person. It was introduced early December 2017, powered by the brand’s 4.0-liter twin-turbo V8 with 789 hp and 590 lb-ft of torque. It also weighs just 2,641 pounds thanks to the third-generation McLaren “Monocage” chassis.


Mercedes-AMG hasn’t stopped teasing the upcoming AMG GT Four Door, which will make its premiere in Geneva. Hopefully, the German automaker has a better name for the sedan, which it keeps referring to as a coupe. Expect to also see the refreshed C-Class sedan and wagon, the new A-Class, and the G-Class.


Porsche may have a surprise up its sleeves, but for now, the 911 GT3 RS is all we’re expecting in Geneva. The German automaker has already released details on the most powerful, naturally aspirated road-going 911 ever made with 520 hp.


Subaru will roll into Geneva with the Viziv Tourer Concept, which we expect to preview a possible future WRX Wagon model. There’s also the possibility it previews a future Levorg, which is not sold in North America.


All eyes will be on Toyota, even though it’s not bringing the actual production model of the Supra’s successor. Instead, we’ll get a preview of the new sports car with a race concept, complete with a giant rear spoiler.


Volkswagen is pushing forward with its electric vehicles and the next concept to make an appearance is the I.D. Vizzion. It’s a self-driving car concept focused on previewing Volkswagen’s vision of an autonomous future.

So Many Supercars

It wouldn’t be a Geneva Motor Show if it wasn’t packed with supercars and hypercars from obscure automakers that make less than 50 units a year. But that doesn’t mean they’re not worth checking out, especially the Rimac Concept Two teased in the video above. There will also be plenty of random projects from Chinese automakers, including one designed by GFG Style. Expect to hear about companies you never knew existed, that may cease to exist sometime shortly after the auto show.

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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