Ford Teases Some Sort of Weird Electric Mustang Thing
Ford is talking about how much talking about the future sucks, by talking about how much they’re building the future. And building includes a glowing Mustang logo on the front of a mystery vehicle.
Car and Driver called it a “hybrid Mustang” arguing that the shot right before the mysterystang is of a V8 being blown apart and replaced by an electric motor. If there’s an electric motor in that shot, though, we can’t see it.
The shot before that before-shot, too, shows a Mach 1, which despite not being Ford’s electric-SUV-Mustang name anymore, does still feel like a shout out to it. We also think that the lack of a grille indicates that this is an EV, rather than a hybrid.
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It’s also more in keeping with Ford’s communications right now. They’ve been engaged in a (slow) teaser campaign for the not-a-Mach-1 for some time now, so why not continue?
Giving Car and Driver some credence, though, is the fact that they’ve seen the Mach 1 (Ford showed it off to media way back in January) (our invitation got lost in the mail) so their guess of Mustang hybrid may be informed by this not looking like the Mach 1 they saw.
We tweeted Ford communications boss Mike Levine about the strange electric Mustang thing, who told us that it is a “glimpse of the future” and that the company is “excited” to show us more sometime soon.
If you have any ideas as to what it could be, let us know in the comments below.
A version of this story originally appeared on All Ford Mustangs.
Sebastien is a roving reporter who covers Euros, domestics, and all things enthusiast. He has been writing about the automotive industry for four years and obsessed with it his whole life. He studied English at the Wilfrid Laurier University. Sebastien also edits for AutoGuide's sister sites VW Vortex, Fourtitude, Swedespeed, GM Inside News, All Ford Mustangs, and more.
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Its their pure electric, formerly known as the Mach I. Whether the production car wears a prancing horse logo is TBD, but it seems to me theyre attempting to create a Mustang sub-brand, so it wouldnt surprise me if it does.