Following the debut of the Mazda CX-30, many were left wondering if Mazda would rebrand the whole lineup. Now we have a bit more fuel for that rumor, as the automaker has applied for a new trademark, the MX-30.
Originally filed in the European Union Intellectual Property Office (EUIPO) the automaker has applied for this new name that we’ve never heard before. The filing is related to automobiles according to the EUIPO, which is very suspicious. Could Mazda be working on a new sports car to take the MX mantle?
Mazda itself is going through a bit of a rebranding. The new Mazda3 is far more luxurious than its predecessor, and also more expensive. The newly revealed CX-30 also puts a focus on its high end, crafted design. Could the MX-30 be a successor to the MX-5, with a focus on more luxuries?
The enthusiast community may not react positively to that move. The MX-5 Miata is a beloved sports car that has gained a huge following that is predicated largely on the Miata’s relatively low cost and low weight. Perhaps this is a smaller sports car? Or is it the rumored successor to the RX-series? The imagination knows no bounds!
If anything, this application should be viewed as a precautionary measure. It’s unlikely Mazda is currently doing anything with the name, but in case it wants to use it, it has the trademark.
More important is the automaker’s recent application for the trademarks CX-10 through to CX-90. Could these nameplates replace the current CX-3, CX-5, and CX-9? This seems far more realistic of a situation, as evidenced by the new CX-30.
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