Mazda MX-30 Trademark Points to Mystery Machine

Sami Haj-Assaad
by Sami Haj-Assaad

Following the debut of the Mazda CX-30, many were left wondering if Mazda would rebrand the whole lineup. Now we have a bit more fuel for that rumor, as the automaker has applied for a new trademark, the MX-30.

Originally filed in the European Union Intellectual Property Office (EUIPO) the automaker has applied for this new name that we’ve never heard before. The filing is related to automobiles according to the EUIPO, which is very suspicious. Could Mazda be working on a new sports car to take the MX mantle?

Mazda itself is going through a bit of a rebranding. The new Mazda3 is far more luxurious than its predecessor, and also more expensive. The newly revealed CX-30 also puts a focus on its high end, crafted design. Could the MX-30 be a successor to the MX-5, with a focus on more luxuries?

The enthusiast community may not react positively to that move. The MX-5 Miata is a beloved sports car that has gained a huge following that is predicated largely on the Miata’s relatively low cost and low weight. Perhaps this is a smaller sports car? Or is it the rumored successor to the RX-series? The imagination knows no bounds!

See Also: 2019 Mazda3 Review: We Drive the AWD Coupe and Hatchback

If anything, this application should be viewed as a precautionary measure. It’s unlikely Mazda is currently doing anything with the name, but in case it wants to use it, it has the trademark.

More important is the automaker’s recent application for the trademarks CX-10 through to CX-90. Could these nameplates replace the current CX-3, CX-5, and CX-9? This seems far more realistic of a situation, as evidenced by the new CX-30.

Discuss this story at our Mazda Forums

[Source: EUIPO]

Sami Haj-Assaad
Sami Haj-Assaad

Sami has an unquenchable thirst for car knowledge and has been at AutoGuide for the past six years. He has a degree in journalism and media studies from the University of Guelph-Humber in Toronto and has won multiple journalism awards from the Automotive Journalist Association of Canada. Sami is also on the jury for the World Car Awards.

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