#LaramieLonghorn

There was a time when the term “luxury pickup truck” seemed like an oxymoron, but premium pickups are in high demand these days.

Chrysler just announced pricing for the 2013 line of RAM pickup trucks, marking the brand’s introduction of its Pentastar V6 engine mated to an eight-speed transmission meant to contend with Ford’s popular EcoBoost.

Automakers are increasingly using targeted consumer events as the location from which to launch a new vehicle and for the past several years the Texas State Fair has (understandably) been one of the more popular venues for pickup truck manufacturers. This year’s event saw the introduction of the new top-trim Dodge Ram Laramie Longhorn edition truck  – with a seriously intricate and high-grade interior.