Inifniti To Debut New Styling Direction During Pebble Beach

Kevin Williams
by Kevin Williams

Infiniti is about to debut a new look.

Infiniti’s current look has been on the market for quite a while. The swoopy, slash-filled designs debuted on the current generation Inifiniti Q50 sedan, which went on sale in early 2014. Although generally stylish, it’s probably time for a new look, especially since competitors like BMW have implemented new design languages.

At this year’s Pebble Beach, Concours d’ Elegance during Monterey Car Week, Infiniti will debut a new concept – the QX Monograph Concept. We can’t see much aside from a waterfall grille and Infiniti logo, but the brand promises big things for the concept. Infiniti says the QX Monograph concept will have “ bold proportions” and preview design elements like the evolution of the current double-arched grille, and digital piano key lighting elements.

But, Inifntii’s presence at Pebble Beach goes beyond the concept’s debut. In a partnership with MotorTrend’s JAI (Japanese Automotive Invitational), Infiniti will also host other activities too, like revealing concept sketches and quarter-scale models from the company’s archives. Some of these sketches and models have never before been seen in public. And yes, Infiniti will show off some never-before-seen Skyline design references to tantalize the crowd at Pebble Beach. For example, Infiniti plans to show off a 1995 Nissan Skyline GT-R internal model, which is what Nissan used to lock in the design of the iconic R34 Skyline GT-R.

The QX Monograph concept will debut at 10 AM on August 17, at the Concours awards ramp, at The Lodge at Pebble Beach.

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Kevin Williams
Kevin Williams

Kevin has been obsessed with cars ever since he could talk. He even learned to read partially by learning and reading the makes and models on the back of cars, only fueling his obsession. Today, he is an automotive journalist and member of the Automotive Press Association. He is well-versed in electrification, hybrid cars, and vehicle maintenance.

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