Mercedes Plans Big Pebble Beach Presence, Will Debut 2025 AMG GT

Kyle Patrick
by Kyle Patrick

The second generation of the sports car will be joined by modern concepts and classic models.

Mercedes-Benz is prepping for the annual Pebble Beach Concours d'Elegance in a big way. The event kicks off next week, and the German brand will be making not one, but two world debuts there. In addition, attendees will get to see the latest concepts, a smattering of Mercedes-Maybach models, and a selection of pre-war classics.

The headline news is the much-anticipated debut of the second-generation Mercedes-AMG GT sports car. The brand didn't say much about the GT, only that it has "a modified dimensional concept" compared to the original. Read: it's bigger now. The GT is expected to sit on the same platform as the SL, though with a two-seat cabin as opposed to a 2+2 layout. Now that both models are pure AMGs, it will be interesting to see how Mercedes differentiates them.

Speaking of the SL, the droptop will also be present on the lawns at Pebble Beach showing off a new special edition.

On August 17, the Pebble Beach Tour d'Elegance will begin the week's celebrations with two Mercedes W06-era models leading the way: a 1927 Model S and 1930 SS Cabriolet, the latter designed for the then Maharajah of Kashmir. Mercedes promises 20 W06 models will take part at this year's event, making it the largest gathering of this generation in North America.

Those won't be the only classics in attendance, either. Maybach is borrowing a Zeppelin DS 7 from a private collection, and showcasing it alongside the brand's newest model: the Mercedes-Maybach EQS 680 SUV. Joining the EQS, SL, and GT on the modern side will be the recent Vision One-Eleven concept and Project Mondo G art piece. Along with the Vision concept, Mercedes will be a "Limited Edition 1 of 111" collection of items and clothing inspired by the car, from an iPhone case to a weekend bag. As you can guess, each piece is limited to just 111 units. Apropos of nothing, the accompanying press release uses the word "exclusive" no less than 12 times across a little over three pages.

This year's Pebble Beach Automotive Week begins August 17. Expect more details on the Mercedes-AMG GT and SL, along with any other surprises from the show, closer to that date.

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Kyle Patrick
Kyle Patrick

Kyle began his automotive obsession before he even started school, courtesy of a remote control Porsche and various LEGO sets. He later studied advertising and graphic design at Humber College, which led him to writing about cars (both real and digital). He is now a proud member of the Automobile Journalists Association of Canada (AJAC), where he was the Journalist of the Year runner-up for 2021.

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