Toyota Prius Prime – Review, Specs, Pricing, Features, Videos and More Staff
by Staff
Find everything you need to know about the Toyota Prius Prime here, along with expert reviews, specs, photos, videos and more.

Like the regular Prius, the Toyota Prius Prime is all-new for the 2023 model year. It uses a much more powerful hybrid set-up with a longer all-electric range.

Probably the biggest news with the new model though is its looks. No longer wearing somewhat awkward techno-styling, the swoopy, stylish Prius is a stunner now.

Toyota Prius Prime Vs Kia Niro PHEV Comparison

Look at these two drama llamas.

Both the Toyota Prius and Kia Niro arrived with dramatically different bodywork for 2023. In the blue corner is the second-generation Niro; still coming in hybrid, all-electric, and the plug-in hybrid flavor found here, it ditches the jellybean look of the original for something altogether sharper, more challenging—and with a wee bit of supercar flavor. Yes, really. Over in the red corner is the fifth-gun Prius, also in plug-in Prime form, ditching the weird for the wonderful by way of a Lambo-like windshield rake and rethought interior. One practical, one personal.

Read the full comparison here.

2023 Toyota Prius Prime Review: First Drive

I still haven’t got used to the 2023 Prius’ dramatic new looks, and already Toyota has us back for a new variation. Meet the 2023 Toyota Prius Prime.

Yes, the Prime is back, a plug-in model of the four-door liftback with a much-improved all-electric range—but also around 100 horsepower than before, which has Toyota pitching this as the sporty option of the Prius family. I spent a day in Carlsbad, California, to find out if it the new Prime deserves that spot, and if it maintains the usefulness of the last Prime.

The result is a car that is ever so slightly less spacious than the one it replaces, but offers buyers a massively improved driving experience. The whole package comes wrapped up in the same newfound sense of style the Prius debuted late last year, too.

Read the full review here.


Detailed Specs

Price$32,350 - 39,170
Engine2.0-liter 4-cylinder + plug-in hybrid
Power220 hp
Fuel Economy (city/hwy/plug-in)50-53 mpg / 47-51 mpg / 114-127 MPGe
Cargo Capacity20.3 cu ft. Staff Staff

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