Mercedes will price the all-new 2010 E-Class significantly less than the outgoing model. In fact, the 2010 E350 will retail for just under $50,000 – $49,475 to be exact. That price is $4,600 less than the ’09 E-Class.
“We are continuing the strategy we started with the new C class two years ago by pricing close to actual transaction prices,” Mercedes USA CEO Ernst Lieb told the Automotive News.
The 2010 E-Class includes a long list of sate-of-the-art safety features, some of which are not yet offered in the flagship S-Class. These include Blind Sport Assist, Attention Assist, Brake Assist Plus and Lane Keeping Assist, which will notify the driver through vibrations in the steering wheel if the vehicle detects it is drifting off the road.
Higher level versions of the E-Class will also see MSRP reductions, with the E550 priced at $57,175, and the AWD 4MATIC model starting at 57,675.
As for the upcoming E-Class Coupe, it will be priced very close to the current CLK, with a base MSRP of $48,925 – $50 less than the current CLK. The E550 Coupe will come in at $55,525.
The 2010 E-Class goes on sale in June, with 4MATIC versions offered in the fall and the E63 coming in early winter. As for the upcoming E350 Bluetec diesel, it will arrive in March of 2010. An E-Class Convertible will follow after that.
[Source: Automotive News]