Report: Lotus Evora Priced From $73,500

Colum Wood
by Colum Wood

Lotus has officially announced that its new Evora sports car will be priced from $73,500 – plus a hefty $1,175 shipping cost. The car will go on sale in the first quarter of 2010, and is currently touring the entire Lotus U.S.A. dealership network.

Options include items like a $1,990 Premium Package that includes a more extensive leather interior and lets the owner choose the leather color. There’s also a Sport Package for $1,275 that includes a new diffuser, titanium exhaust tips, black brake calipers and cross-drilled rotors as well as a Sports Mode with more aggressive throttle response, a higher RPM limit and a more limited level of interference by the traction and stability control programs. For $2,995, there’s a technology package with an upgraded audio system, a 7-inch LCD screen with navigation, all the iPod and USB connectivity you could want, as well as reverse parking sensors and steering wheel mounted cruise control. And for $1,500 owners can opt for a close ratio six-speed manual transmission.

The Evora is a 2+2 seater that is powered by a 3.5-liter V6 engine with 276-hp, allowing it to hit 60 mph in 4.9 seconds. It also gets over 30 miles per gallon on the highway.

GALLERY: 2010 Lotus Evora

See after the jump for a full list of vehicle specifications and options:

2010 Lotus Evora Pricing Will Start at $73,500 in the US
In preparation for the arrival of the all-new 2010 Evora into the US market during the first quarter of 2010, two Evoras are set to begin a 44 dealer Open House Tour. Following are the Evora’s US market product content, option packages, pricing details and the full Open House Tour schedule.

All-New 2010 Lotus Evora Prepares for Launch
While Evora production for the UK and European markets has been ramping up for months to begin fulfilling their orders, production for the US and Canadian markets has yet to begin. Though the Evora has only been shown on a few occasions thus far in the US and Canada, approximately the first two months of production are already pre-sold. To enable more sports car aficionados an opportunity to see the Evora in person, starting Friday, November 13 two Evoras will embark on a 44 dealer Open House Tour of the US.

The Lotus Evora in Summary
The Lotus Evora will enter the sports car market as the only mid-engine 2+2 in production. Evora is designed for people who desire the exotic sports car characteristics of stunning design, exclusivity, dramatic proportions and performance. However, it offers real-world usability, surprising efficiency and a unique sense of occasion as well.

Powered by a 3.5-liter V-6 producing 276 hp at 6,400 rpm and 258 lb./ft. of torque at 4,700 rpm, the Evora employs innovative lightweight chassis technology to ensure all-around exceptional dynamic performance, in keeping with the great Lotus tradition. From its beginning over 60 years ago, Lotus’ consistent guiding principle has been to achieve ‘performance through lightweight’ and that’s always meant all facets of performance including efficiency. The Evora provides unassailable proof of this ethos as the only regular production car in the world capable of accelerating from 0 – 60 mph in under 5 seconds (4.9), on up to a top speed over 160 mph (162) while also delivering 30+ miles per gallon on the highway.

Inside the Evora simplicity meets sophistication in an exquisite combination of detailing and hand-built craftsmanship. By using only the finest leather from renowned experts Muirhead, the interior is hand-trimmed and twin-stitched to create a beautifully tactile and visually striking environment. Genuine aluminum instrument and center console surfaces contain ergonomically positioned controls providing a purposeful drivers’ cockpit. The leather wrapped steering wheel is tilt and telescopically adjustable, flat-bottomed to ease entry and exit and made from ultra-lightweight magnesium to provide super-precise feel through the wheel. The adjustable Recaro seats cradle the occupants and, along with the perfectly placed aluminum pedals, complete the optimum connection between driver – Evora – and the road. The rear seat area is cleverly hidden within the exotic, mid-engine profile of the Evora. An Alpine audio system with available touch-screen navigation, iPod™ (and other MP3 player) connectivity, Bluetooth and other amenities make the journey all the more pleasant. The Evora is a pure sports car that you can happily, comfortably enjoy every day.

For peace of mind, the 2010 Lotus Evora has a 3-year/36,000-mile limited vehicle warranty with an 8-year chassis perforation warranty.

Lotus Evora Standard and Optional Equipment

S = Standard
O = Optional
Engine and transmission:
276 hp 3.5 liter V-6 engine with VVT-I S
6-speed manual transmission S
Sports ratio 6-speed manual transmission O
Optimal gear shift-point display S
Twin polished exhaust tailpipe S

Handling technology:
Fully independent suspension layout S
Forged aluminum unequal length double wishbones with integral joint S
Lotus-tuned Bilstein mono-tube gas dampers (front and rear) S
Eibach coaxial coil springs (front and rear) S
Anti-roll bars (front and rear) S
Pirelli P ZeroTM ultra-high performance tires (225/40 ZR18 front and 255/35 ZR19 rear) S
Hydraulically-assisted power steering S
BOSCH Electronic Differential Lock (EDL) S
Lotus Traction Control (LTC) – switchable S
Lotus Electronic Stability Control (ESC) S

Safety Technology:
Lotus lightweight deformable bonded aluminum front structure S
Lotus all-aluminum safety monocoque ‘tub’ S
Lotus welded galvanized deformable steel rear structure S
Lotus side impact safety structure S
Stainless steel fuel tank, sheltered within safety shell S
2-stage airbags for driver and front passenger S
AP Racing 4-piston aluminum alloy brake calipers (front and rear) S
Ventilated brake discs (13.8” front and 13.2” rear) S
BOSCH ABS with servo assisted brakes featuring:
• Hydraulic Brake Assist (HBA)
• Electronic Brake Distribution (EBD) S
Key located remote central locking system and trunk release S
Immobilizer and key activated alarm S
3rd central brake light – high mounted S
Rear windscreen defroster S
Insulated double-glazed rear window, filled with Argon gas S
Tire pressure monitoring system S

Silver cast alloy wheels (18″ front and 19″ rear) S
Stealth Grey cast alloy wheels (18″ front and 19″ rear) O
Silver forged alloy wheels (18″ front and 19″ rear) O
Gloss Anthracite forged alloy wheels (18″ front and 19″rear) O

Exterior equipment:
Bi-Xenon headlights with headlight washing system S
Body colored, heated, electric door mirrors S
Body colored, heated, electric, power-fold door mirrors O
Aerodynamically optimized rear wing and diffuser S
Body colored door handles S
Chrome ‘LOTUS’ and model designation badges S

Interior specification:
Air conditioning system S
Adjustable Recaro black leather sport seats (front). Recline, tilt
and slide. Black cloth trimmed rear seating area. S
Flat-bottomed leather and magnesium steering wheel S
Manual steering column adjustment for height and reach S
Bespoke aluminum illuminated control knobs and switches S
Electric windows S
Leather gear shift knob and gaiter S
Leather handbrake cover S
Remote release glove box S
Door storage bins & integrated cup holders S
12-V interior accessory socket S
12-V trunk mounted accessory socket S
Lotus command center with auxiliary trip computer S

Alpine CD/MP3/WMA receiver including:
• 2x45W High Power Amp (6.25” coaxial 2-way speakers & dash mounted tweeters)
• CD-R/-RW/MP3 playback capability S
Full speed connection for iPod touch, iPod nano and all iPod models with dock connector S
Full speed AUX input S
Quick search S
Lightweight fractal radio aerial S

Technology Package: O
Upgraded stereo system with:
• Alpine Mobile Media Station
• DVD±R/±RW/MP3/AAC/WMA/DivX Playback
• 2x50W High Power Amp (6.25” coaxial 2-way speakers & dash mounted tweeters)
• Alpine lightweight amp with lightweight 150 W subwoofer
• 7″ WVGA Touch Screen display
• Alpine BlackBird Portable Satellite Navigation
• Bluetooth mobile phone connection
• USB connection for various iPod models, selected other MP3 players and memory sticks
• iPod connection and docking cradle in glove box
• Full speed AUX input
• Quick search
• Cruise Control, included in steering wheel
• Rear parking sensors

Technology Package upgrades:
Alpine/Lotus IMPRINT Sound, Specialized Advanced fine-tuning
• Optimization of sound reproduction
• Enhanced sound staging and definition within the car O
Alpine Reversing camera (day & night) with 138O Field of View O

Premium Package: O
• Accent lighting
• Leather trimmed tailgate insert panel
• Evora logo on dash
• Premium floor mats
• Choice of seat leather color
– Charcoal
– Oyster
– Paprika
– Cocobolo
• Leather trimmed lower dash
• Leather trimmed door panel below trim band
• Leather trimmed door pockets
• Leather trimmed footwell side panels
• Leather trimmed door sill covers
• Leather trimmed center console
• Front center armrest – leather trimmed

Sport Package: O
Switchable sports mode featuring:
• Enhanced throttle response and RPM limit
• Sports traction control mode with increased yaw and slip thresholds
• Sports diffuser
• Titanium exhaust tips
• Cross-drilled brake discs
• Black painted brake calipers

Solid Paint Colors: S
• Ardent Red
• British Racing Green
Metallic Paint Colors: O
• Starlight Black
• Liquid Blue
• Persian Blue
• Canyon Red
• Arctic Silver
• Storm Titanium
• Solar Yellow
Lifestyle Paint Colors: O
• Phantom Black
• Aquamarine Blue
• Laser Blue
• Isotope Green
• Carbon Grey
• Graphite Grey
• Chrome Orange
• Quartz Silver
• Aspen White
Premium Paint Colors: O
• Burnt Orange
• Ice White

Warranty: S
3-year/36,000-mile limited vehicle warranty. 8-year chassis perforation warranty.

Lotus Evora Standard and Optional Equipment Pricing

2010 Lotus Evora 2+2 $73,500
Premium Package $1,990
Sport Package $1,275
Technology Package $2,995
Sports Ratio 6-Speed Gearbox $1,500
Premium (IMPRINT) Audio $695
Reversing Camera $495
Power Folding Mirrors $450
Stealth Grey Cast Alloy Wheels $475
Silver Forged Alloy Wheels $1,750
Anthracite Forged Alloy Wheels $2,125
Metallic Paint $590
Lifestyle Paint $1,200
Limited Paint $3,300
StarShield $995
Destination $1,175

Lotus Evora Dealer Open House Promotional Tour

Dates City / State Lotus Dealer
Nov. 13 – 14, 2009 Boston, MA Lotus Motorsports, Inc.
Nov. 13 – 14, 2009 Bellevue, WA Park Place. Ltd.
Nov. 15 – 17, 2009 Watertown, CT Valenti Motors, Inc.
Nov. 16 – 17, 2009 Portland, OR Lotus of Portland
Nov. 18 – 19, 2009 Branford, CT Premier Lotus
Nov. 19 – 20, 2009 Reno, NV Lotus of Reno
Nov. 20 – 21, 2009 Huntington Station, NY Lotus Motorcars of Long Island
Nov. 30 – Dec. 1, 2009 Manhattan, NY Manhattan Motorcars
Dec. 2 – 3, 2009 Maywood, NJ Park Avenue Lotus
Dec. 2 – 3, 2009 Denver, CO Lotus of Denver
Dec. 4 – 5, 2009 Hopewell, NJ Sports & Specialist Cars
Dec. 4 – 5, 2009 Las Vegas, NV Lotus of Las Vegas
Dec. 7 – 8, 2009 Springfield, PA Rothrock Motorcars
Dec. 7 – 8, 2009 San Francisco, CA Lotus of San Francisco
Dec. 9 – 10, 2009 Sewickley, PA Ascot Imported Cars
Dec. 9 – 10, 2009 Redwood City, CA Boardwalk Lotus
Dec. 11 – 12, 2009 Cleveland, OH Lotus of Cleveland
Dec. 11 – 12, 2009 Los Gatos, CA Lotus of Los Gatos
Dec. 14 – 15, 2009 Dublin, OH Midwestern Auto Group
Dec. 16 – 17, 2009 Birmingham, MI Auto Europe
Dec. 16 – 17, 2009 Thousand Oaks, CA Lotus of Thousand Oaks
Dec. 18 – 19, 2009 Grand Rapids, MI Fox Lotus
Dec. 18 – 19, 2009 Van Nuys, CA Galpin Lotus
Jan. 4 – 5, 2010 Chicago, IL Fox Valley Motorcars
Jan. 4 – 5, 2010 La Jolla, CA Symbolic of La Jolla
Jan. 6 – 9, 2010 Lake Bluff, IL Lake Forest Sportscars, Ltd.
Jan. 6 – 7, 2010 Newport Beach, CA Newport European
Jan. 11 – 13, 2010 Minneapolis, MN Lotus Minneapolis
Jan. 14 – 16, 2010 St. Louis, MO Lotus St. Louis
Jan. 15 – 16, 2010 Austin, TX Lotus of Austin
Jan. 18 – 19, 2010 San Antonio, TX Lotus San Antonio
Jan. 20 – 21, 2010 Atlanta, GA Lotus of Atlanta
Jan. 20 – 21, 2010 Houston, TX Star Motor Cars
Jan. 22 – 23, 2010 Dallas, TX Overseas Motors
Jan. 22 – 23, 2010 Greenville, SC Lotus Greenville
Jan. 27 – 28, 2010 Richmond, VA Euroclassics Lotus
Jan. 29 – 30, 2010 Gaithersburg, MD Criswell Lotus
Feb. 1 – 2, 2010 Jacksonville, FL Lotus Jacksonville
Feb. 3 – 4, 2010 Orlando, FL Lotus of Orlando
Feb. 5 – 6, 2010 Tampa Bay, FL Lotus of Tampa Bay
Feb. 8 – 9, 2010 Pompano Beach, FL Lotus of Pompano
Feb. 10 – 11, 2010 West Palm Beach, FL Palm Beach Motor Cars, Ltd.
Feb. 12 – 13, 2010 North Miami Beach, FL Prestige Imports
Feb. 18 – 19, 2010 Coral Gables, FL The Collection

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Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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