Report: Honda to Supplant Chrysler as Fourth Largest Automaker in the U.S.

Colum Wood
by Colum Wood

Baring a miracle, Honda will pass Chrysler to become the fourth largest automaker by sales in the United States for 2009. Due mostly to Chrysler’s dramatic month over month sales decreases, Honda has managed to pull ahead of the American automaker with a healthy lead of roughly 200,000 units. As as no automaker managed to sell more than 200,000 vehicles in the month of November, the likelihood of Chrysler making up the difference during the last month of the year is essentially impossible.

Once in the top three, Chrysler has been slowly pushed out of the top ranks as Toyota surged ahead to take the top place, now followed by General Motors and an increasingly strong Ford Motor Company.

Honda also looks to grow its share of the market with new vehicles like the Accord Crosstour (pictured above) and the upcoming CR-Z.

Fifth place might not be the bottom for Chrysler either as it was the only major automaker to suffer a sales decline in the month of November – a rather serious decline too, at 18.5 percent. If Chrysler’s slide continues, Nissan is close to catching up, with the Japanese automaker selling just under 50,000 units in November as compared to Chrysler’s 65,000 units.

Kathy Graham, a representative for Chrysler, told Automotive News that the company is, “taking the steps that are necessary to have a good foundation and to build consumer confidence,” commenting that along with increased advertising spending in the coming months it intends to reverse the downward trend.

[Source: Automotive News via Autoblog]

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

More by Colum Wood

Join the conversation
  • Art Art on Dec 28, 2009

    Good Going Amerika,now we have Honda as a better brand of car thanks to you! Keep killing American jobs by buying FOREIGN CARS! Dont give me that crap Honda is built here,the money goes overseas morons!Mexico and japan are the ones getting rich thanks to you.While the domestic car brands suffer,because you think they are junk.YAY!Guess the foreigners are right,we are DUMB.

  • Marc Marc on Jan 13, 2010

    No. Domestic cars are crap! Proven year after year. I'd buy domestic in a heartbeat if they would last and not constantly break down. I have never heard of a Ford, Chevy or Chrysler that can run for 250K miles AND have good resale. Domestics are JUNK!