MINI Countryman Music Video Highlights Crossover's Funky-Meets-Functionality Package
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The marketing experts behind the MINI brand have stuck again with another commercial that you’ll want to watch. In fact, you’ll probably watch it a few times and search for the song on iTunes to download for your iPod. Yup, it’s cool.
The video doesn’t really tell you anything about the car, but it’s plenty of fun to watch, highlighting the car’s functionality (able to hold dozens of pineapples), to its passenger room (with space for baby seats). Plus, there’s plenty of active shots of off-roading from dirt to snow, to highlight the new ALL4 all-wheel drive system, as well as some more accurate video of urban settings – considering most MINIs (or any crossover for that matter), isn’t likely to see more than a puddle.
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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