Mercedes Rumored to Buy Ducati
Sources at AMG have commented that Mercedes could look to buy the motorcycle brand, a move that would be welcomed say other unnamed sources inside Ducati. Any acquisition would likely give the high-performance motorcycle maker access to significant resources and technology under the far-reaching arm of Mercedes parent company Daimler.
In addition to adding a successful brand to its portfolio, ownership of Ducati would also help Mercedes build a new stepping stone into its high-performance vehicles, while presenting some interesting branding opportunities.
[Source: AutoCar]
Think cars and bikes don’t go well together? Hit the jump for video from the LA Auto Show Mercedes/Ducati press conference including Nicky Hayden doing a burnout on the new Ducati Diavel:
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With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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