Tata Nano A Sales Disaster In India
Despite being hailed as the vehicle that would motorize a billion-strong economic powerhouse, the Tata Nano has turned out to be a spectacular flop, with November sales totalling just 509 units, from a peak of 9,000 units in July. For comparison, Mercedes-Benz cars, far beyond the reach of a majority of India’s population, regularly sells over 500 cars a month.
Quality problems have dogged the Nano, and are blamed for the disastrous sales decline. Numerous Nanos have gone up in flames, prompting Indian consumers to stay away for the $2,257 car. Despite the Nano’s troubles, parent company Tata motors has had a phenomenal financial year, with a 100-fold increase in profit and a share price increase of 78%.
[Source: Economic Times]
More by Derek Kreindler
Comments
Join the conversation
getting a loan is a tough task. ahead.The Tatas with their latest scheme of getting a loan within 2 days with also an offer odf AMC @ 99/MONTH is amazing.the safety standards are upgraded & thus go get closer to your dream in a Nano way with a 4 yr warrantee...........
Guysthe mnew TVC is amazing!!!!!! Check out on the click right away!!!!! http://www.youtube.com/watch?v=yKUL42nRRVo