Owners of Foreign Brand Vehicles Most Loyal Return Customers
When it comes to retaining customers, there’s some reason for domestic automakers to celebrate about 2010. According to a recent J.D. Power Customer Retention survey, a total of 69 percent of those who own a vehicle from one of the big three, said they’ll go back and buy domestic when the time comes to get a new car or truck.
The numbers for the year also represent a growth in conquesting sales from foreign automakers with 14 percent of vehicles traded in at of GM, Ford and Chrysler dealers being foreign brands. That number is up from just 10 percent in 2008.
Unfortunately for the big three, they still have a long way to go in competing with foreign automakers in customer retention. According to the same J.D. Power survey, a solid 90 percent of foreign brand owners say they’ll buy an import again.
[Source: USAToday]
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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