Rolls-Royce 102EX Electric Car Concept to Debut at Geneva Auto Show
Rolls-Royce will take a big step towards bringing to market an electric vehicle, debuting an electric version of its flagship Phantom model at the Geneva Auto Show in just over a weeks time.
Rolls has announced it will debut the car, known as either the 102 EX or Phantom Experimental Electric (EE), and then take it on a world tour, testing the technology as well as gauging interest from customers.
“We have engineered the world’s first battery electric vehicle for the ultra-luxury segment,” said CEO Torsten Müller-Ötvös, speaking from the company’s headquarters in Goodwood. “With this vehicle, we begin an exploration into alternative drive-trains, seeking clarity on which alternative technologies may be suitable to drive Rolls-Royce motor cars of the future.”
The most regal of luxury brands maintains that this car will not see production, but that it is designed to create a debate about whether pure luxury and EVs can coexist. To help frame the conversation, Rolls-Royce has launched a new website www.electricluxury.com as a place to debate EVs in the luxury segment, while delivering updates on the car’s journey.
GALLERY: Rolls-Royce 102EX Concept
Watch for coverage from the Geneva Auto Show on March 1st. Until then, see AutoGuide’s 2 011 Geneva Auto Show preview here.
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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