Nissan and Mitsubishi Sign Joint Venture for Minicar Business in Japan

Colum Wood
by Colum Wood

After a preliminary announcement was made in March, Japanese automakers Nissan and Mitsubishi have today revealed initial details of a new minicar joint-venture.

The plan involves the development of new minicar models for sale in the Japanese marketplace. Smaller than even the sub-compact class of vehicles, these tiny runabouts are classified not as much by space but as by the tiny 660 cc engines used to power them.

As a part of the plan, Nissan has appointed its Senior Vice President Junichi Endo as CEO of the joint-venture, while Mitsubishi Motors Senior Executive Officer Shinichi Kurihara will be COO.

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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