Ssangyong Wants To Become Korea's "Most Innovative" Automaker

Derek Kreindler
by Derek Kreindler
ssangyong wants to become korea s most innovative automaker

While Hyundai and Kia are the best known Korean automakers, Ssangyong, still exists in the rest of the world, and the automaker (who has never sold vehicles in North America) has some very ambitious goals for the near future.

Ssangyong wants to sell 160,000 vehicles worldwide by 2013, and hopes to raise that number to 300,000 by 2016. Accompanying the sales targets will be a whole range of both facelifted and fully re-designed vehicles. Although Ssangyong released a series of goals that are little more than marketing fluff, the key to their progress seems to be leveraging their tie-up with Indian corporate whale Mahindra, which has the financial resources to help Ssangyong make something of itself.

Based on some of their past works (like the Rexton and Rodius) we think that these guys have a long way to go.

Join the conversation
  • Max1363 Max1363 on Sep 27, 2011

    I've seen some redesigns from Sssngyong recently but give the money and time Hyundai-Kia spent on R&D and Quality Control and most important of all the positive preception wave that spreading every where, while I have alot of respect for what Ssangyong is doing, I don't think they can reach those sale targets on time.further more who ever grant financial resources, they can't harm Hyundai Group any time soon.

  • Salem paul Salem paul on Sep 28, 2011

    i have kia optima 2012 i hope i see new look more elegent and sporty optima she is the best car for look