Volvo Teases 'Concept You' Before Frankfurt Debut [Video]

Jason Siu
by Jason Siu

Volvo plans on debuting a new concept car at the upcoming Frankfurt Motor Show to promote its new four-cylinder engine lineup. The concept car will be sporting the name “You”, with Volvo releasing a short teaser video. The video doesn’t give away too much of the concept car, but highlights some of its finer features as we see waxed wood veneer, gray shag-pile carpet and square plastic gauge clusters in the video.

Volvo’s goal with its new line of four-cylinder lineup is to prove that downsized engines can still go hand-in-hand with consumer’s demands of luxury and driving pleasure. This new engine range will be part of the new Volvo Environmental Architecture (VEA) which will include both gasoline and diesel engines.

Volvo will also announce its Scalable Platform Architecture (SPA) at Frankfurt for its future models. The new SPA will give new model Volvos a lighter weight – saving anywhere from 220- to 440-lbs from their current architecture. Lastly, we expect Volvo to reveal more details about its Kinetic Energy Recovery System (KERS) at Frankfurt.

Check out the video on the Concept You after the break.

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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