Audi Announces 13 Billion Investment Plans
That €13 billion will mostly go towards new technology, but the company is also looking to add about 1,200 new specialists to their team in 2012. That number is in addition to the 3,500 new employees the company added this year. Audi plans to find the fresh blood by offering permanent contracts to students from vocational academies and StEP program (Study and Experience in Practice) students once they finish their training.
Despite bringing so many new hands on deck, the company plans to spend €10.5 billion on new hybrid and electric vehicles.
“To maintain our profitable growth, we will step up investment spending on new products,” said Axel Strotbek, Member of the Board of Management for Finance and Organization at Audi AG.
On the more immediate horizon, the automaker also confirmed new models for 2012: the A8 hybrid that uses a 2.0-liter turbocharged four cylinder and the next generation A3. Along with that, the company also confirmed the 2013 A6 allroad Quattro and fully electric R8 e-Tron (pictured above).