Scion Planning "Thunderdome" Experience for Detroit Auto Show Booth
Scion will be doing away with their Matchbox-style vehicle display at the upcoming 2012 Detroit Auto Show to make way for their new “Thunderdome” experience.
The Matchbox-style display has been used by Scion for the last five years at all major auto shows, but with the new 2013 Scion FR-S making its North American debut, Scion knew they had to do something newer, bigger and better.
Scion’s new booth space at the Detroit Auto Show will be 30-percent larger than last year’s, featuring an expansive product and media theater nicknamed “Thunderdome.” A 15-foot-tall, overhead LED surround structure will enclose the new exhibit with the 2013 Scion FR-S at the center of it all. And rightfully so, as the new rear-wheel-drive sports car is sure to be a huge hit in America – read our review on the new FR-S here.
In total, the Scion display will have nine products on hand, including their iQ micro sub-compact. Each product will have their own zone and video wall with digital product information and comparison tool. Those attending the show will also get to tinker with Scion’s sX, an award-winning experience that features branded content, user participation and information sharing.
GALLERY: Scion FR-S
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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If anyone has photos of the booth please post em up here!! http://www.fr-sforum.com/forums/