Strong Demand for Manual Equipped Ford Focus

Jason Siu
by Jason Siu

A few weeks ago, American automaker Ford confirmed that it would be equipping the Focus Titanium model with a manual transmission option in addition to its S and SE trim models. Ford now believes that the manual-equipped Focuses will account for nearly 10-percent of its sales.

Even though the Focus is only getting a five-speed manual option, as opposed to the more popular six-speeds seen today, Ford’s estimation of sales continues to climb from its initial 4.5-percent figure. Today, Ford believes that demand has risen to about 6.7-percent and projects that it will hit 10-percent now that the Titanium will be offered in a manual.

Prior to this, the Ford Focus Titanium was only available with a six-speed dual-clutch automatic transmission.

[Source: Left Lane News]

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • Chad Chad on Feb 28, 2012

    Real drivers choose manual. If all you want is an automated chariot to transport your princess behind to and fro, you can have your automatic. Real driving excitement and adventure begins when you take control of your car/truck.

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