Aston Martin Virage Volante by Q: 2012 Geneva Auto Show
Ahead of the official Geneva Auto Show unveil tomorrow, we managed to catch an example of Aston Martin‘s new “Q” bespoke service between polishings.
It offers Aston customers an unprecedented level of customization including this Virage Volante finished with a bespoke satin Mariana Blue with new diamond turned wheels. Until now, the special British sports car had only appeared in press photos.
You can see the yellow leather headrest accents that match the car’s brake calipers and offer a striking contract to the exterior.
“This [service] could extend to colour matching a Brompton bicycle to their Aston Martin, supporting the customer’s architect to design their house, or creating colour themes and materials for the interior specification of a yacht,” the company said in a press release.
Pricing details aren’t available, but we don’t expect them to be beyond the closed doors in a salesman’s office. After all, this is a service aimed at making Aston Martins into one-off products, so it wouldn’t make sense to speculate — one man’s trash is another’s treasure.
GALLERY: 2012 Aston Martin Virage Volante by Q
Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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