Lamborghini Aventador J Debut Garners Worldwide Attention

Jason Siu
by Jason Siu

Surprise! The debut of the Lamborghini Aventador J at the 2012 Geneva Motor Show captured the world’s interest and even set a new daily traffic record on Lamborghini’s website.

Being a unique one-of-one vehicle, automotive enthusiasts worldwide knew that their best chance of seeing the Aventador J would be on the Web – you can check out AutoGuide’s video on the Aventador J here. The Italian exotic automaker released some stats regarding the Aventador J’s popularity, with an astonishing 21.5-million organic Google searches for the J topping the list of figures.

The Aventador J also captured the most popular show-week YouTube sports car video and the Making of the Aventador J video already has more than 280,000 views. And of course, no Internet statistic would be complete without a number of tweets: 6,800 was the magic number on the Aventador J which resulted in more than 40-million impressions.

“We knew the Aventador J was something quite special, but we did not anticipate such an overwhelming reaction to the car,” states Stephan Winkelmann, President & CEO of Automobili Lamborghini. “We are pleased by the response to this vehicle and look forward to pushing the limits of design and technology for future products and generations to come.”

So what are the chances that a variation of the Aventador J becomes a production model? Highly unlikely, as Lamborghini has reiterated that it was a unique one-off. It’s still remarkable that the Aventador J went from sketch to reality in just six weeks.

GALLERY: Lamborghini Aventador J

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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