Subaru BRZ, Toyota GT86 Celebration Marks Start of Production

Today at the Gunma factory in Ota-city Japan, a ceremony was held to celebrate the start of production for both the Subaru BRZ and Toyota GT86.

The Toyota GT86 and Subaru BRZ have had lots of media exposure over the last few months, and today the first of both models will roll off the assembly line ready for sale. The event was setup by Fuji Heavy Industries, Subaru’s parent company, in collaboration with Toyota Motor Corporation.

“This car symbolises our corporate strategy in two significant aspects: good progress in our alliance and advancement of our ‘select and focus’ approach. The start of production today made a huge step for us, but it is not our end goal. By constantly refining both models, FHI and TMC hope to nourish each model to be loved by customers all over the world for a long time to come,” said Fuji Heavy Industries President Yasuyuki Yoshinaga.

The alliance between Fuji Heavy Industries and Toyota Motor Corporation began in 2005, and though the car almost never made it to production, today both companies are surely proud of what they have accomplished.

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GALLERY: Subaru BRZ, Toyota GT 86 Launch Event