Mercedes-Benz AMG-Ducati Partnership Discontinued
Fallout is common in corporate acquisitions and Audi‘s takeover of Ducati is no exception. In this case that colateral is especially funny because it means the German giant now officially owns a few Mercedes-Benz AMGs, sort of.
Before the deal, Duacti offered AMG-branded bikes which naturally transferred to Audi along with the rest of the company. Unsurprisingly, that ruffled more than a few feathers at the Mercedes HQ in Stuttgart, prompting the disownment of the bikes.
“Since the end of 2010 a successful marketing cooperation has existed between AMG and Ducati. The company takeover by a rival car manufacturer has understandably resulted in the end of any further collaboration. The takeover of Ducati was never our aim – our focus lies clearly in developing and producing premium performance cars and we will be concentrating all our energy on this,” AMG said in a brief release.
It’s true that the Ducati Diavel AMG isn’t actually a product from the Mercedes performance division, just a bike bearing the badge — but it’s still entertaining to think it’s technically possible to buy an Audi AMG.
[Source: TwoWheelsBlog]
Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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