Scion Planning Expanded Motorsports Presence
With its first true sports car heading to dealerships in June, Scion is looking to beef up its motorsports presence admits brand boss Jack Hollis.
Speaking at a press launch for the new rear-wheel drive FR-S in Las Vegas, Hollis commented Scion’s continued presence in Formula Drift and how the FR-S is making the brand more “authentic.”
“Let’s be honest,” said Hollis to the gatherer journalists, “with the TC we’ve done more than we authentically should have” referring of course to its transformation into a rear-drive NASCAR V8 powered drift machine. Scion now campaigns the FR-S in drifting, Greddy-built FR-S driven by Ken Gushi.
As much as the drifting scene suits the Scion brand’s sport compact origins, many motorsports enthusiasts consider it to be less of a form of motorsports and more of a spectacle. With the FR-S having all the makings of a budget road racer, when pressed, Hollis elaborated on the future of Scion in motorsports.
“Drifting is something we’ve been enjoying,” he said, and commented that Scion will take the next step into traditional competitive motorsports thanks to the FR-S. “We’re expanding our lineup and you should expect that we will expand our racing teams’ influence and participation.”
Hollis stopped short of making any specific announcements as to where an FR-S might pop up, however, two of the most obvious series include the SCCA’s World Challenge series, as well as the Grand Am racing series.
GALLERY: 2013 Scion FR-S
GALLERY: Scion FR-S Drift Car
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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