Fiat Anti-Drinking and Driving Commercial is Simple and Effective
Drinking and driving kills many people a year, and the marketers at Fiat are reaching out to people with this simple yet effective commercial.
The spot is for the Brazilian market, and shows only a can. At first we can see a cyclist’s reflection in the can, and the caption beside reads, “now you see.” When a hand opens up the beer can, suddenly the cyclist disappears, and the caption reads, “now you don’t.”
The ad is elegant in its simplicity, and gets the message out that drinking and driving kills.
Watch the spot below, and please don’t drink and drive.
Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
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