Porsche Dealer Targets Clients by Mailing Them Photos of New 911 in Their Driveway
How good would that new Porsche 911 look in your driveway? One Canadian Porsche dealer is taking matters into its own hands to help answer that question for prospective clients with a guerrilla marketing tactic that verges on creepy.
Marketing agency Lowe Roche, working for Pfaff Porsche in Toronto, Canada has taken the unique move of driving around nearby affluent neighborhoods and parking a shiny new 911 Carrera S in their driveway. Making it look as though the Porsche is pulling out of the driveway, the agency snaps a photo, processes it and then prints it out, adding the words, “It’s closer than you think.” The postcard is then tossed into the home owner’s mailbox where they are inevitably surprised when they pull it out.
Reportedly 32 percent of the people that received the postcard went ahead and visited the website according to Lowe Roche, but that could be for other reasons, like to determine who to file a complaint against. According to the agency though, no one has called to complain… yet.
Unfortunately no Porsches have actually been sold yet thanks to the campaign. We’ll let you be the judge of how you’d react if this campaign came to your doorsteps, literally.
[Source: The Star]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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