Abarth to Announce New Personalizaton Service at Paris Motor Show

Jason Siu
by Jason Siu

At this year’s Paris Motor Show, Abarth will introduce its new personalization service, showcasing the possibilities on an Abarth 695 model.

Fuori Serie – which stands for special production – will allow customers to work with Abarth designers, engineers, and mechanics in order to customize every bit of their car. To give potential customers some ideas, the Italian automaker will bring two of its own variations to the show, showcasing paint finishes, decals, carbon fiber trim pieces, sport seats, racing pedals, and even a Harman JBL audio system.

The Abarth 695 Fuori Serie will start with the some foundation that is found on the special edition Tributo Ferrari and Tributo Maserati. It’ll be powered by a 1.4-liter, turbo-four with 178-hp mated to the automaker’s Abarth Competizione automatic transmission with paddle shifters. 17-inch wheels will be accented by Brembo brakes.

Look for more information on the new personalization service from Abarth when AutoGuide reports live from the 2012 Paris Motor Show.

GALLERY: Abarth 695 Furio Serie

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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