Meet Nissan's New 'Director of Excitement:' Usain Bolt
Nissan announced a partnership in June with Olympic gold medalist Usain Bolt – the world’s fastest man.
That relationship has already grown as Usain Bolt is now the honorary “Director of Excitement” for the Japanese automaker as well as a brand ambassador for the GT-R.
As the world’s fastest man, Bolt has a thing for fast cars too. He personally owns a Nissan GT-R and joins Formula One driver Mark Webber on Nissan’s new “What If” advertising campaign. Recently, Bolt flew to Japan, where Webber picked him up from the airport in a GT-R.
The uniquely-painted gold GT-R seen above was presented to him while he was in Japan, which Bolt has announced he will be auctioning off with the proceeds to benefit his Usain Bolt Foundation charity. The one-off GT-R sports Bolt’s signature embossed on it, and a number of trim pieces are finished in real gold. It will be sold on eBay.
That’s not all though. Nissan will be developing a personalized GT-R for Bolt.
He visited the automaker’s proving grounds where it recorded Bolt’s reaction times, acceleration, and other handling capabilities. The “Bolt-personalized” GT-R is just the beginning as Nissan will be working with the Olympian to create a limited-edition GT-R that will be sold to the public.
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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TO THE WORLD
HUSSAIN & NISSAN TWO WORLDWIDE FASTEST NAME................... & HUSSAIN IS THE INSPIRATION AND ASPIRATION OF THE WHOLE THIRD WORLD AS WELL AS RICH COUNTRIES