Ford SVT Raptor a Hit in China

Stephen Elmer
by Stephen Elmer
2013 Ford SVT Raptor: Raptor raises the bar for off-road high performance, again. Honoring the Raptor development imperative of increasing capability, 2013 brings the availability of industry-first beadlock-capable wheels to improve traction over uneven surfaces.

Although it is not available from dealerships, Ford’s SVT Raptor has gained a cult following in China where some customers have paid the equivalent of $160,000 for one of the off-road beasts.

These trucks are very niche products in China, and because of that are becoming very popular with the newly wealthy crowd that wants to stand out, and is willing to pay crazy inflated prices to do so. Part of the reason for the high cost is the import taxes that the Chinese government place on the Raptor, which increase the price by at least 50 percent.

As the craze continues to grow, Raptors are being imported into the country at a high-rate, and supply is now starting to dwarf demand which has been deflating the price.

Still, specialty vehicle interest is on the rise in China, as wealth continues to spread out and grow in the developing Chinese economy. The trend started with the Hummer, which was also a big hit with newly wealthy people who wanted to make a statement.

[Source: Detroit News]

Stephen Elmer
Stephen Elmer

Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>

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