Toyota Breaks 1 M Hybrid Sale Mark in 10 Months
Toyota was proud to announce that it had reached global sales of 4.6-million hybrid vehicles, with 1.02-million hybrids sold this year alone up to October 31, 2012.
It’s an impressive number considering the first hybrid from Toyota hit the market in 1997. Of course, the Prius laid the foundation for Toyota’s increasing hybrid sales with the first-generation Prius hitting the market in 2000. It really wasn’t until 2003, when the second-generation Prius came out, that hybrid sales really took off for the Japanese automaker. And of course, the current Prius model which debuted in 2009, has been a huge success, spawning off the Prius v and Prius c models.
Since 1997, Toyota has expanded its hybrid offerings to cover minivans, SUVs, rear-wheel drive sedans, and even compact hatchbacks. The automaker eclipsed the four million mark at the end of April this year. As of the end of October 2012, Toyota has 19 hybrid vehicle models available, and one plug-in hybrid. The automaker hopes to launch 21 new hybrid models by the end of 2015.
Toyota estimates that its hybrid vehicles have saved around 3-million gallons of gasoline worldwide.
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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