Renault Alpine On Track for 2015 Launch
Stephen Norman, Renault’s head of marketing, confirmed that the car would not take four years to develop and hinted that it won’t be “soft”. Norman described the Renault Alpine’s DNA as French and not German, saying it will be “light and look different, and have a touch of French dash.”
Norman is also not shying away at who the target market is. The new Alpine will appeal to the French or a Francophile according to Norman and won’t be more hardcore than the Mazda MX-5.
The Alpine will be priced at less than $80,500 (£50,000) and will be powered by a Renault engine with around 250 hp.
[Source: Autocar UK]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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