Ferrari has achieved the highest brand rating according to the Global 500 survey, which takes a look at the financial and brand performance of major companies.
Despite being smaller and less valuable than some of its rivals, the Italian exotic automaker excelled in brand affection and loyalty. Other aspects of Ferrari that were considered are its profit margins, revenue per customer, advertising and marketing spending. During the first nine months of 2012, Ferrari recorded an increase of 7.6 percent in net profits, bringing its profits up to almost $204 million.
No other automakers were even in the top five, with Google, Coca-Cola, PwC, and Hermes rounding off the list.
“It is always a pleasure to top any list and still more so when the competition includes some of the world’s most famous companies,” said Ferrari chairman Luca di Montezomolo. “Behind this acknowledgement are exceptional products made by equally exceptional men and women. They made it possible and for that I thank them.”
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