General Motors Trying QR Codes in Rentals to Sell Cars

Luke Vandezande
by Luke Vandezande
2013 Chevrolet Malibu LTZ features all-new 2.5L Ecotec engine, 10 standard air bags, more cabin space, a quieter driving experience, greater performance and fuel efficiency. The new Malibu will be sold in nearly 100 countries on six continents. It is the midsize segment's longest-running nameplate in the United States.

General Motors is playing with a new approach to using rental cars as marketing tools by placing quick response (QR) codes incertain rental fleet vehicles.

The marketing ploy places QR codes – the square barcodes appearing on many advertisements in recent years – inside certain Chevroelt Malibu cars rented through Enterprise. Those codes take Enterprise customers to Chevrolet’s Web site where they can find pricing, specifications and dealer locations.

SEE ALSO: 2013 Chevrolet Malibu Eco Named ‘Most Disliked Car of 2012′

This is a fresh move for GM and one that allows it to target potential buyers in specific areas that might be friendlier to one model over another.

SEE ALSO: 2013 Chevrolet Malibu Review

Finding pockets of customers more willing to consider the Malibu might be Chevrolet’s best bet at selling the car after it met a critical reception last year. The 2013 Malibu Eco launched ahead of other drivetrains and was even named the most disliked car of 2012 by Forbes Magazine.

[Source: Automotive News]

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Luke Vandezande
Luke Vandezande

Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="">Twitter</A> and <A title="Luke on Google+" href="">Google+</A>.

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