Take a Look Inside SRT's Color Kitchen – Video
The first thing anyone notices about a car is its paint color, which is why it’s so important for a new brand like SRT to get it right.
To the average car owner, shades of paint could just be considered black, white, red, silver. Outrageous colors such as yellow or green won’t even make it onto their radar. But SRT vehicles aren’t for the average car owner, which means the average paint shade just doesn’t do the job. The American automaker has released a video featuring Jim Parker, Head of Exterior Color at SRT, which explains the processes SRT uses to determine what hues will make it on the vehicles.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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