Chevrolet Ad Pulled After Being Labeled 'Racist'
General Motors pulled a commercial for the Chevrolet Trax after one Chinese newspaper called it racist.
The ad features a song with lyrics referring to “the land of Fu Manchu.” The song goes on to talk about girls saying “ching, ching, chop-suey.” GM apologized for the ad and spokeswoman Ryndee Carney told Automotive News that their intent “was not to offend anyone and we’re deeply sorry if anyone was offended.” She also said the company’s advertising approval process is being reviewed.
SEE ALSO: Hyundai Suicide Commercial Pulled, Brand Apologizes
Chevrolet never ran the ad in China. It started running in Canada on March 4 and has also been available on Chevrolet’s European websites.
The controversy comes shortly after Hyundai apologized for an ad last week depicting a man trying to kill himself.
[Source: Automotive News]
Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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Love how you can not mute the F%cking commercials before the real video plays... thanks auroguide for f%cking us all. there is nothing raciest about the video i watched it and i was not offended who can say that they were?