2014 Lexus IS Ads Inspire You to Stand Out
The third-generation Lexus IS is heading to dealerships this July, and the Japanese automaker has released several commercials to launch the entirely new 2014 model.
In tune with the bold new styling of the 2014 IS, the new commercials are designed to be provocative in inspiring consumers to stand out from the crowd. The commercials focus on how it’s more fun to “blend out than blend in,” and features both the standard IS 250 and IS F Sport.
SEE ALSO: 2014 Lexus IS 250 Review
Part of the broadcast campaign is a commercial geared to the African-American market while another was designed to appeal to the Hispanic audience. Watch the commercials below as well as some unique behind-the-scenes for the ads.
GALLERY: 2014 Lexus IS Commercials
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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