Green Paint Gaining Ground in Vehicle Color Popularity
When it comes to cars, the color green isn’t just to signify eco-friendly anymore.
Growing in popularity worldwide, the shade of green is setting a trend for bold automotive colors according to the paint specialist at BASF. Overall, the automotive landscape is becoming more colorful, as automakers are leaving the mundane world of black, silver, white and brown behind. In cultures worldwide, the color green may have different meanings, but shades of green are popping up in every automaker’s portfolio.
BASF also touches on the future of paint shades, stating that matte coatings are growing in popularity while new effect pigments are on the horizon. BASF itself is working on a new “XSpark” effect category that will offer a distinct sparkle in certain lighting conditions.
“With new technologies, new models and new mobility concepts, a shift in values is on the horizon. In this context, green as the color of growth and a new beginning is playing a key role,” explained Mark Gutjahr, Head of Design Europe at BASF.
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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there are some very nice greens but this Dodge green isn't one of them. I have a green and white motorcycle and would buy a green car .... maybe like GM's Synergy green.
Do not think it's so easy that the green color from one day to another to become the best selling. Will continue to dominate the neutral tones.